City League Coffee Roasters
Brand identity system and updated packaging for the Sunset Park, Brooklyn based coffee shop.
Make it stand out.
“The design team researched vintage New York-sports labels, especially old Brooklyn labels, and created an original wordmark emblem that stylistically harkens back to those early days of the city.”
Client Story
City League began in a Sunset Park garage in 2018. Dane, the owner, and his family dreamed and planned for years before dedicating themselves to serving their community with the best coffee they could roast. Today, City League is the go-to roaster in Brooklyn, known for its amazing coffee and community support. And things only got better when Dane met Justin, owner of Blend Coffee + Co-Work in Bay Ridge.
In 2022, City League and Blend Coffee + Co-Work joined forces. Justin already sold City League’s coffee at Blend’s storefront, and when Dane met up with him, they both came to the realization that they shared a vision for a community hub offering top-notch coffee, gatherings, and resources. The result is a coffee shop and community spot that reflects the neighborhood and community they call home.